Gamifying Sustainability: The Carrot Beats the Stick
SustainableBrands.com, 6/5/2012
While early gamification applications mostly targeted consumers, enterprise gamification – focused on organizations and employees – is the fastest growing segment of the market. Toward that end, Susan Hunt Stevens, CEO and Founder of Practically Green, will be discussing how she developed the leading gamification platform for helping companies optimize their sustainability programs. Practically Green’s engaging web and mobile interface employs game mechanics such as leaderboards and badges to challenge people to form groups, take green actions and measure their environmental impact at work.
Practically Green recently signed up FORTUNE 500 clients such as CA Technologies, and it encouraged Seventh Generation employees to take over 8,000 green actions in areas such as energy, waste and water.
