OwnerIQ Acquires DiJiPop
OwnerIQ, which targets ads in part based on what consumers already own, has quietly acquired DiJiPop in an all-stock deal to support retailers through paid product placement and display ads.
The deal enables OwnerIQ to use DiJiPop's technology, which dynamically serves products placements and banner ads in real time, to increase revenue potential for the online retailer and manufacturers. The ad targeting platform gathers data along the path to purchase, including reviews and support sites.
