OwnerIQ Secures New Round of Funding, Doubles Valuation

OwnerIQ Secures New Round of Funding, Doubles Valuation

MarketWatch, 7/2/2012

OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has closed a $7.5 million expansion round. All existing investors participated, and the investment doubled the company's valuation.

OwnerIQ's relationships with manufacturers and online retailers have enabled it to bring ownership targeting to the marketplace, where it has delivered strong results for advertisers -- reaching highly targeted audiences in real time at scale. Those strong results, which leverage OwnerIQ's unique technology, prompted the company to expand its offerings, creating new revenue streams for brands, in order to better serve manufacturers and retailers.

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